We’ve got some news that has us over the moon right now!
NayaPay has been named Emerging Brand of the Year 2025 🏆by Brands Foundation, Pakistan's premier non-profit organization dedicated to brand authorization and recognition.
This past year wasn’t just about changing how we look. The rebrand was our way of asking a bigger question: what if a fintech didn’t feel like a fintech?
So we leaned into it. We made NayaPay more human. More expressive. A little more self-aware. And a lot closer to how people actually live, spend, and show up every day.
From the way the app feels to the way we speak, every detail was intentional. We wanted to build something people don’t just use, but actually connect with.
And then you came in.
You noticed. You engaged. You shared. Suddenly, we were everywhere. From your everyday conversations to your LinkedIn feeds. The brand didn’t just live in the app or on our socials anymore, it showed up wherever you did.
Being named Brand of the Year 2025 is a reflection of that entire shift, the passion behind it, the work that went into it, and the response that followed.
Here’s to continuing to build something you love 🧡
